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Apple’s Stance on iPhone and Apple TV Development

MacRumors today reports on a story at Gearlog, quoting Apple’s VP of marketing Greg Joswiak, in which he outlines Apple’s stance on iPhone development:

Apple takes a neutral stance - they’re not going to stop anyone from writing apps, and they’re not going to maliciously design software updates to break the native apps, but they’re not going to care if their software updates accidentally break the native apps either.

This to me echoes the reports that Apple was unconcerned about third-party Apple TV developers — that they would not be specifically doing anything to hamper that process, but that no support was offered and people who manage to brick their ATVs have only themselves to blame. The Gearlog story was in fact updated to clarify this with regards to the iPhone.

A second update to the Gearlog story mentions that Apple now says that “software updates will most likely break” native iPhone applications in the future. I take that to mean much the same as the Apple TV 1.1 update, which changed the APIs somewhat, but not extensively. So, after a software update your third-party apps may not function, but their developers will probably be able to create new versions without any real difficulty.

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